How do we handle the payment of the credit cards in the Bills Summary Module of the Money Management software? Do you treat credit cards as a regular bill even though the unpaid balance is considered past due on the Money Management System?
Asked by: Lucy A. – Dress Shop Owner
Dear Lucy, Yes, you put in a bill for each credit card in the Bills Summary (the list of bills that are owed to others.)
In the invoice due date cell, you can put the date the payment is going to be due per the credit card statement when it arrives, but credit card debt is always treated as being past due if you cannot pay the whole thing off when the statement is due. Past due credit card debt is included with the other past due bills when allocating to pay past due items.
For the invoice amount you should put the amount you want to try to pay on that card this month. Then each week try to allocate 25% of that invoice amount to the card.
If, for example, you set the invoice amount at $400 for a card, and at the time the bill will be paid you have only managed to come up with $250 to pay on that card, then change the invoice amount to $250 and pay the card that amount so it zeros out and then immediately put in a new bill for the next month for the same card for whatever amount you want to try to pay next month.
Unless of course you have the funds to pay the balance in full, then you would put in the invoice amount for the entire balance due.
Please watch this video for more information on getting out of credit card debt faster
http://www.youtube.com/watch?v=5wIPcUGP4gA
In the budget module of the Money Management Solutions software, do we put in everything we need to pay and the goals we want to attain?...Because the amount may be big and almost impossible to start with.
Asked by – Martin - Veterinarian
Dr. Martin, yes, absolutely. You put in the line items for the Building Fund, The General Liability Fund, The Emergency fund, the Set aside for the new piece of equipment you are going to need in a couple of years, etc. If you never know how much you really need to make on a weekly basis to achieve your financial goals [Income Planning Target], then you are always targeting to make too little money.
Just the cost of doing business goes up 8 - 12% a year, so you need to budget for those increases as well - your suppliers will raise their prices, your employees will want raises, the utility companies raise prices every year, postage is going up, etc.
The reason that the government typically announces that the cost of living has only gone up around 3% each year is because they have to raise the social security payments by the percent they announce. Well Social Security is broke already and so they lie and say it is only about 3% - when in actuality it is 8 - 12%. I mean really, the cost of groceries alone has gone up 30% in the past 6 months, so who are they trying to kid?
You have to budget for those increases (set your income planning target higher to cover the increases), and raise your prices accordingly too.
And don’t forget, spending money on promotion is MANDATORY not discretionary. If you stop talking to your current and potential customers, your competitors will. And if you haven’t started looking into internet marketing to help you increase sales, you need to.
Read my blog article about how to attract new patients and customers here
Sandra, because of the big amount to make every week (Income Planning Target) can we start filling the buckets of cash on a gradient while we work to pay down past due bills and credit card debt?
Asked by: Robert A. – Construction Company
Dear Robert, Yes, you start on a gradient. Even if you can only set aside a half percent (0.5 %) in the Building Fund to start with and $20 a week into the Emergency Fund and nothing for the General Liability Fund, you need to start there and then as you reduce your debts and start to have more cash flow then you can raise what you are setting aside.
I even have my clients that I coach start with setting aside the Emergency Fund before even the Building Fund if they are deeply in debt. The reason for this is that financial emergencies are simple a predictable expense that wasn’t planned for, and the expense will happen.
For example, you know for sure that your car is going to need 4 new tires some day, or that your computer is going to die and a new one will be needed (predictable expenses) so decide how much you want to accumulate in the emergency fund - say around $2,500 - and start setting aside little bits every week into this fund until it is at $2,500, and THEN start on the Building fund at the 0.05% and work your way out of debt and up to where you can be setting aside the full 10% every week.
It doesn’t matter how much or how little you can set aside in the buckets of cash to start with. The important thing is that you do start. When the little bits of cash start building up, I guarantee you will sleep better at night and worry less about the money just knowing you have that cash there.
Sandra, 1) What is the best industry to make money with today? 2) And how? 3) How can families make more money today
Asked by Eno
Dear Eno, You did not include enough specifics about your situation for me to give you a specific answer to your situation, so I will have to be quite general. I am assuming you are an employee, and not a business owner as you asked about families.
As far as an industry is concerned, that depends largely on what your passion is and what your skill set is. If you are looking at starting a business, you should certainly find a way to translate your purpose and passion into something that you can market both online and offline. Internet based businesses are portable and less costly that opening a physical location.
You can create your own products and services, or sell others’ products and services as an affiliate. Affiliate marketing on the internet can be profitable if you choose the right companies to link with, but selling your own products is usually much more profitable.
In today’s economy, with unemployment topping 18% in a lot of places, getting a second job may be difficult as hundreds of people are applying for an available position. Entrepreneurship - starting your own business - can be very rewarding and nobody can fire you. It can be costly so you have to be prepared to invest in your enterprise, find out if what you plan to sell is even wanted by your target audience, and promote like crazy to get the word out to that audience.
It was innovation and entrepreneurship that pulled the United States out of the Great Depression back in the 1930’s, and the same holds true in today’s global economic condition. Small business is the backbone of any country’s economy, and always will be.
To learn more about internet marketing, this is a good resource site http://www.customerfindermarketing.com/
Sandra, Is this true? I got an email from a friend that says that “starting in 2011—next year—the W-2 tax form sent by your employer will be Increased to show the value of whatever health insurance you are provided. It doesn't matter if you're retired. Your gross income WILL go up by the amount of insurance your employer paid for. So you’ll be required to pay taxes on a larger sum of money than you actually received…” Thanks.
Asked by: Sara B.
Dear Sara, I have received the same email from numerous, well-intentioned people who were extremely alarmed by it and passed it on to me.
The information that you will owe taxes on the health care benefits you receive from your employer starting in 2011 is false. However, it may be a pre-cursor to taxing those benefits in the future.
Notice that the email you received also says, “Also, go to Kiplinger's and read about the thirteen (13) tax changes for 2010 that could affect you.” but it fails to point out that in point number 3 of that Kiplinger article it definitely states that, “The amount reported is not considered taxable income.”
You can read that article and another one by Kiplinger at these links:
http://www.kiplinger.com/businessresource/forecast/archive/health-care-reform-tax-hikes-on-the-way.html
http://www.kiplinger.com/columns/washington/archives/no-health-benefits-wont-be-taxed-.html
Sandra, do you have a list of words defined that have to do with this [mortgage and credit] industry. You make it pretty easy and break it down well but there are some words of this industry that get in my way, (ie.sub-prime)and I’m just attempting to pull together a list on these kind of words to get defined and make my study easier in the area of Economics. Thanks.
Asked By: Denise A., DDS
Dear Denise, I don’t have a list of definitions for the credit and mortgage industries I can e-mail to you, but you can always go to http://www.ask.com and type in the search bar “definition of ____” and put in whatever term you are looking for to get good information.
For example, I just did the search on “definition of sub-prime mortgage” and got back this definition which is correct and simple to understand:
A definition of subprime mortgages, which are granted to borrowers with less than perfect credit. … Definition: A subprime mortgage is granted to borrowers whose credit history is not sufficient to get a conventional mortgage. Often these borrowers have impaired or even no credit … Alternate Spellings: sub-prime…
Another great resource on the web is Financial Dictionary at http://financial-dictionary.thefreedictionary.com/
One of the main sources of Financial Dictionary is the financial glossary by Campbell R. Harvey, renowned finance expert and J. Paul Sticht, professor of International Business at Duke University. It provides concise definitions of 8,000 terms with 18,000 useful links. This information comes from the world of banking and investing, providing users with thorough and reliable meanings to all the most common, and even uncommon, financial terms.
Additionally, the financial dictionary includes Investopedia.com. Featuring definitions of more than 5,000 terms, 1000 plus articles, and 500 pages of in-depth tutorials relating to investing, Investopedia.com appeals primarily to users who want to learn the language of investments.
Please note that this information is not intended to be used in place of a consultation or advice of a financial professional.
Sandra, I need to get publicity for my company, but my cash flow is slow and I can't afford to hire a PR firm. Any suggestions?
Asked By: Tom - Victory Landscaping & Nursery
Dear Tom, You are right that getting publicity is as important as promotion. There are a number of ways that you can get some free publicity in your local area, with local media. One great way is to host some kind of charitable event and send a press release to your local newspapers, radio stations and TV stations letting them know about the event and inviting them to it. You can tie it into a familiar event that will resonate with people.
For example, relate to the Kentucky Derby that is always on the 1st Saturday in May. If you can get a great deal on buying small rose bushes from your supplier, you can put on a "Run For The Roses" publicity campaign and invite the people in your area to come in on that weekend and buy a rose bush and let them know that you will donate all of the proceeds from the sale of those rose bushes to your local fire department.
Make sure that you have plenty of other items for them to buy while they are there, and keep them around by giving educational presentations throughout the weekend on "How To" do something that the public would find interesting and valuable to learn about. You could give a presentation on "how To Have The Greenest Lawn In Town" and teach them how to do that with some of the fertilizers you sell. Or teach them how to add interesting color and texture to their plantings using plants that you have in stock they can buy right then. You get the idea.
In addition, here are some places on the internet to get some free publicity, and there are many more than this:
Here's a place to go to get interviewed on internet radio shows that need guests who are experts in specific areas (like gardening and landscaping) http://bit.ly/bHejm4
If you are willing to do a free teleseminar or webinar and teach the listeners about your field of expertise, here is a place to list your Teleseminars & Webinars FREE http://bit.ly/BrbvO
There are lots of FREE teleconferencing websites that work really well such as this one http://bit.ly/9tkMB0
Plus, anything you are planning to do can be publicized on the internet here:
The Open Press - Free Press Release Newswire http://bit.ly/EHR2F
Last but not least, if you have credit card debt because your cash flow is slow, get my FREE debt reduction guide here: http://bit.ly/dne4w6
I hope this has been helpful.
Sandra, I have an Adjustable Rate Mortgage on my home that is going to cause my mortgage payments to go up starting in 3 months. My husband had to take a cut in pay to keep his job and we can barely afford our house payment now. We sure can't afford any increase in my payments. Is there anything we can do to try and get our house payments to be less or even to just remain the same as they are now?
Asked By: Svetlana L.
Dear Svetlana, First let me tell you that I do not recommend that you pay a mortgage modification company to do this for you, because there are very few loan modifications going through. Usually the bank or mortgage lender will not even talk to a mortgage modification company.
You have a much better chance if you work with your mortgage holder yourself. The first thing you need to do is make an appointment with the mortgage holder to discuss your situation. There are several things that you will need to take with you to the meeting. You will need to write a "hardship letter" outlining your current situation and making reference to the documents that you will attach to the letter which are covered below. In your hardship letter you should ask for relief in the form of a conversion to a PITI loan (Principal, Interest, Taxes & Insurance Loan) at a reduced interest rate (possibly they will also consider an extended term on the loan.)
What you need to refer to in the hardship letter and attach to the letter is a current financial statement for the past 12 months that itemizes your income and ALL of your expenses: mortgage, car loans, credit card debt, groceries, gas, utilities, child care expenses, etc. Also attach a paycheck stub from your husband's employer from BEFORE he took the pay cut, and the most recent stub showing his current pay to substantiate that he has received a cut in pay. The final thing is a copy of your last 3 years of personal tax returns.
Most mortgage holders are willing to work with the homeowner who is sincerely trying to avoid losing their home. If they refuse to work with you on a plan you can afford to keep your home, you can, as a last resort, ask for a short sale agreement or a deal where you will sign over the deed to the house instead of going to foreclosure. This is referred to as a "Deed In Leiu of Foreclosure" deal.
I hope this has been helpful,
Hi Sandra, I have some stocks that I lost money on and am considering selling for the tax write off. What is the IRS rule on buying the stock back if it starts to move up if I’ve written the loss off on my tax return? Thanks.
Asked By: Bradley R.
If you are considering selling some stocks at a loss for the tax advantage, the IRS applies what is known in accounting as the “wash rule,” meaning they will not recognize a loss if you’ve bought the same stock again within 30 calendar days before or after you sell that stock at a loss. As long as you wait more than 30 calendar days before buying the same stock, the loss will count on your tax return. The sales commissions you would be charged for the sale should be factored into the equation to ensure the write-off is really a significant tax advantage. Of course, the stock could start moving up while you are waiting for the 30 days to pass, so consider that as well. And congratulations on doing your tax planning. That is a very smart money management action that many people neglect until it is too late to make the strategic moves that will lower their tax liability.
Sandra, RE: Pay off your mortgage in half the time article- Why do you suggest that I ask my mortgage lender and pay $25-$75 for an amortization statement when I can get one for free by using any of the hundreds or so available mortgage calculators on the web?
Asked by: Joe from NY
Dear Joe,
Yes, there are numerous free amortization calculators on-line. However, it is extremely difficult to get the numbers to match exactly what the lender’s statement shows, especially when they include property taxes and mortgage insurance into the loan payment. If your calculation with an on-line calculator is different from the lenders, disputes can arise. In my opinion, it is inexpensive one-time insurance to get the statement directly from the lender that holds the mortgage. Good question though.
HI Sandra, Can you send me to resource that will help me assign a value to my client list? I am moving, not totally out of the area and staying in massage. So I would like to sell my list to someone with a noncompeting clause for those who do not move with me. Thanx, Elaine
Asked By: Elaine A - Massage Therapist - New York
Dear Elaine,
I don’t have a specific resource for this, but there are several avenues you could take.
1 – Value it yourself
Calculate the average value in monthly income per existing client that is on your “sell List” and figure on a 50% retention as a conservative number. Multiply by 6 months to get your income value and assign that as the value of the list. Of course you may have a better idea of the retention percentage you would expect based on your clients and whether the person buying the list uses the same, or different techniques than you do.
2 – Ask Your CPA
Whoever you use as a CPA for your accounting or for preparing your taxes should be able to take your raw data on each current client and come up with a formula to value the list. They may have a different idea of the retention percentage than you expect so be sure and ask them what they based their value on exactly.
3 – Ask a Business Broker what they would charge to do the valuation for you.
4 – Ask an attorney who deals with corporate law how much they would charge to do the valuation for you. You will need an attorney to draw up the sale agreement that includes the non-compete clause so using an attorney for the valuation who can also draw up the legal papers might be more advantageous. I highly recommend you use an attorney for this and NOT try to draw up the agreements yourself as you may put something in there that is a violation of state or federal law, or not cover yourself adequately.
I also highly recommend you NOT finance the sale for whoever buys it. I have seen too many business owners finance the sale of their business and get left without getting paid. You are not a bank, so don’t try to act like one. Have them get a loan if needed to pay you the full amount due at the time of the sale.
Also, I would use resources in the area where you are as they will have a better sense of what is happening in business in your immediate area than someone from another state.
Hi Sandra, I feel really great about the progress I have made in paying off my credit card debt, but just about every time I make a payment on a card, the credit card company reduces my credit limit. This month the credit limit on one card I’ve had for over 6 years was reduced from $9,000 to $6,500. I want to have some credit available to handle emergencies or book my travel arrangements. What am I doing wrong to cause this?
Asked By: Alan J. – AJ’s Speedy Printing, Michigan
Dear Alan,
You aren’t doing anything wrong at all. If you call your credit card company and ask why they reduced your credit limit, they will almost always tell you something that makes it sound like it is your fault. Don’t buy it. What is really happening is that the card companies are desperately trying to get rid of the bad debt and toxic assets they have created by lending to not-so-creditworthy individuals who are not paying their bill.
The credit lenders and banks are trying to survive through the current economic crisis just like everyone else, and keep their shareholders happy by propping up their stock prices. An easy way for them to manipulate the numbers is to reduce the amount of outstanding loans on their books. Every time they reduce your credit limit they have (on paper) reduced their outstanding loans by that amount, they just aren’t being honest about why they are doing it.
What YOU can do to accomplish your goal of getting out of debt, but still maintaining some credit and being able to cover emergences is this. First, start stashing a little cash away every week until you have at least $1,000 in an “Emergency Fund” so you don’t have to worry about emergencies. Second, keep paying off your credit debt. The card companies still want to earn interest from you so it is unlikely they will reduce your credit limit to a few hundred dollars or close your cards completely. Third, you can always consider a secured credit card for travel, where you deposit funds to cover the available balance in case you can’t pay. That’s like a forced savings plan, but you won’t earn any interest on that deposit.
Trust me, when you get your debt paid off, or get close to that point, the credit card companies are going to be tempting you with all kinds of offers to get you using that card again, because they make profits only if you carry a balance. Don’t fall for that either. Only use the card if you can pay it off when the statement arrives in your mailbox.
Hi Sandra, I live in Ireland and I’m interested in earning more money since my husband died too young and I have a lot of debts to pay, both his and mine. Do you know any residual income activities I could do on an international level? Thank you.
Asked By: Melody - Dublin, Ireland
Dear Melody,
There are many residual income activities you can do. The most important thing is to decide what you are passionate about and then pursue something in that area. Your passion for the subject will sustain you through the work it takes to build one or more avenues of income.
Since you work in a library, let’s take books for example. You might be passionate about the subject of gardening and love to read as well. You can do a lot just with those two passions.
Start a Blog on the internet at one of the free sites like http://www.blogspot.com or http://www.wordpress.com and start writing book reviews about gardening books that are available at http://www.amazon.com
Sign up at amazon.com as an affiliate and put your affiliate link in your book review about that book so those who click through and buy the book earn you a commission on the sale.
While being an affiliate for other people’s products can bring a steady stream of commissions once your blog site becomes well known, the payments are small. The remedy is to also write your own book on gardening and sell it from your blog site at full price so you earn the entire price of the book. The book can be delivered as an electronic file (a PDF file) so you never have to publish a hard copy. All it costs you is the time to write it and format it. You can set up an online shopping cart so customers can pay you through PayPal.
If you love to talk to people live, you can start your own internet radio show on a site like http://www.blogtalkradio.com and interview guests who have lots of knowledge in certain aspects of gardening; growing roses for example. You can interview authors of gardening books. You can do on-air book reviews. How do you make money from this? You send your listeners to your blog site to buy the books there. You might even find a sponsor for your show like a local nursery that sells plants and will pay to advertise on your site. You can also find a co-host for your radio show to be on-air with you so if nobody calls in with questions you and the co-host can discuss something interesting instead of you talking by yourself.
The most important thing you need to do is build your list. What that entails is collecting the emails of people who visit your blog site or radio show so you can continue to send them notices about new books you recommend and tips on gardening for the appropriate season.
How do you find out if enough people will be interested in gardening to make it a legitimate business for you? Survey everyone you can and ask them. You can also do keyword research on the internet to find out how many people search for gardening topics. Do a search on Google for “keyword tool” and use one or more tool to search on “gardening” or “cooking” or “baking” or whatever you have a personal passion for, and turn that passion into a way to help others while marketing products to them that make you an income. That’s a smart money management technique that can get you that residual income.
A friend of mine said a very important thing, “Marketing is selling a solution to a problem for a profit.” So whatever subject you have a passion for, find out what problems people have with that and market things to them to solve those problems for them.
Another successful internet marketer made a very astute observation. He said, “The guy who buys a drill doesn’t want the drill, he wants the hole that the drill will make.” So make whatever you do benefit your target audience and solve their problems and they’ll love you for it.
I hope you have found this to be helpful, and I wish you all the best.
I've been seeing internet advertisements that claim they give you the ability to make thousands of dollars a month by "posting links on Google". Seems too good to be true and I can't believe it is something that Google supports. Is it?
Asked By: Alicia - Marion, Ohio
Dear Alicia,
The "Google Money System" has nothing to do with Google, and is a scam. The positive comments in the site are cleverly made by the scammer so that people will feel that it's real. It is not possible to post links to Google or on Google.
You can visit the Google support forum about this at
http://www.google.com/support/forum/p/AdSense/thread?tid=310b60ceedc1cd07&hl=en
You can also search for "Google Money System Scam" and see hundreds of fraud complaints
You can report the scam to Google. If you see the actual ad on a site, you can click the 'ads by Google' link, and then the link to comment on the site or ads concerned, and answer the questions.
There are many different websites, ads, and blogs making this claim, and all are put up on the internet by the scammer under different false names. The scammer also has many different identities on the social networking sites like Facebook, Twitter, etc. As soon as one identity gets banned from a site, the scammer makes up another one.
If you actually find one of these websites, and follow the links, like you're interested in pursuing it, on the page that requests your credit card information, it says $1.95. The fine print, however, says that the 1.95 is for the first 7 days. Afterwards, you will be billed $47 a month unless you cancel. Finding a way to cancel is the problem. You won’t find where you can cancel on any of the scam websites.
Here is a direct quote from a person writing in to the forum:
“I stupidly fell for it, ordered the "imaginary" toolkit - which never arrived! Got charged the $1.95 p&p and then 7 days later - whilst still waiting for my confirmation email and toolkit - got charged $47.
I'm now having to cancel my debit card to stop any further charges being incurred as it is IMPOSSIBLE to cancel the order/subscription. The telephone number that is listed on the site as the contact number for queries and cancellations doesn't work. It's a toll free number in the states and when you try to call it - the phone rings once then cuts off.
It's my own fault - if it looks to good to be true then it normally is! I also should have read the very, very, very small print that stated the $1.95 was for a 7 day trial after which a monthly subscription charge of $47 would be taken - i would NEVER have ordered if i'd seen this as there was no way in the world this elusive toolkit would have made it from Florida to England in 7 days anyway!”
One way to tell if the website you are visiting is the ‘official’ website us to look in the address bar when you arrive at the site. If it is legitimate, an official Google URL would appear. You should expect to see something starting with google.com like www.google.com/googlemoneysystem, but on the scam website it doesn’t appear.
They also claim their blog(s) have a higher rating than Google’s own page. That is virtually impossible.
Is your product designed for business or personal use?
Asked By: Neal Singh - SmartFuel International (South Africa)
Dear Neal,
Our software can actually be used for both, and I highly recommend that. While this current version is designated for business, it holds up to 8 companies and many business owners use one of those 8 slots to run their personal finances on their home computer. They just ignore the cells for payroll or sales tax, etc.
Do you have an affiliate program? I’m interested in all sorts of passive income opportunities. I love your site about the depression and how to profit. Liquid cash is key.
Asked By: MC - Internet Marketer
Dear MC,
Yes, we do have an affiliate program. You can apply to be an affiliate on the Affiliates page right here on the website. You are smart to search out opportunities for passive residual income. It's one of the best money management strategies you can use to increase your income long term.
Is there some sort of "mortgage accelerator" program where your mortgage gets paid off in a fraction of the usual 30 years time? I want to learn how I can do this for my mortgages.
Asked By: Brenda B.
Dear Brenda,
Brenda: You can do this yourself by making extra principal payments each month.
Example if your mortgage payment is $2,000:

If, when you make the payment for 8/1, you include an extra payment for the principal due 9/1 of $302 then you don't ever have to pay the interest of $1,698 that was due 9/1. Your next payment due (which you will pay on 9/1) is actually the 10/1 payment.
Then on 9/1, when you make the 10/1 payment, if you also pay the principal payment from the 11/1 payment, then you save that interest. If you do this you will cut your mortgage payoff time in half.
Write on your payment coupon “Extra Principal Payment $302” so there is no question of where you are directing the funds, and keep a copy of the coupon and the check for your records.
If you want to accelerate it even faster, (cut it by 2/3rds) if on 8/1 you make the payment and include the principal amounts for the payments due 9/1 and 10/1, then you don't pay the interest on the 9/1/and 10/1 payments. Then on 9/1 when you make the next payment you would pay the payment for 11/1.
Ask your mortgage lender for an amortization statement of your loan so you can actually see the correct principal and interest amounts broken down for each payment. They may not want to give you one so you can't do this as they lose interest income, but you have a right to have it. Even if you have to pay them for it, it is worth it. Typically they charge $25 - $75 for an amortization statement.
I value my work and yet find it hard to raise my price. I am low for my area but also have a medical spa nearby where there are more services and medical referrals. The massage price is also higher there.
Asked By: Elaine Allen – LMT – Licensed Massage Therapist
Dear Elaine,
I understand that it may be difficult to consider raising your price, especially with the medical spa nearby. However, your price should be at least 85 - 95% of the price the medical spa charges. You know you are worth that.
The other thing you need to consider is that, for the client, a major part of getting a massage is the "experience" aspect. Medical spas can be...well..."medical"...and that can sometimes be a rather cold and clinical atmosphere.
Have a look at how you can make the whole "experience" of a massage with you be something extraordinarily special. I'm sure you probably have the soft music and possibly the water fountain and even warmed sheets. Get creative and think outside the box about other small, inexpensive but pleasant surprises you can treat your clients to that make every visit special.
On the practical side, the cost of doing business goes up 8 - 12% a year and if you aren't raising your prices to keep up with the cost increases, you can find your practice running in the negative before long.
Constantly be on the lookout for new products that you can carry that your clients will buy. While you have them on the table, ask them if there is anything they have their attention on concerning their body, their skin, their overall health, and have a selection of products that you can use to up-sell the visit and make more money.
Tell your clients a couple of weeks ahead of time that you are raising your price on a certain date, and that you have a special package of five or ten 1-hour visits available at a discount if they pay for the package before the date your price is going up. That can get you an influx of cash flow to pay your bills and market your practice.
A referral program is a must for your business. Print up a beautiful business card size referral card that is good for some percentage off a new client's first visit and also contains a place for your client to put their name as the referral source and hand out to their friends. Give your client something for their referrals. My massage therapist gives me a free half hour for every 4 referrals I send in. She keeps track of it and then surprises me on a visit with the news that I've earned a free half-hour. Also carry gift certificates and ask your clients at the end of each visit if they have a gift occasion coming up that they need a gift certificate for.
Bottom line, charge what you are worth and collect what you charge. Then, manage your cash flow correctly so you can achieve your financial goals.
If you haven't done it already, be sure and claim your free copy of the Debt Reduction Solutions Guide and check the Training Products page here on my website to see the helpful money management training products we are launching this year. The first new product is the Business Checklist to Increase Profits which is available now.
I heard that companies are required to file new I-9 forms on new employees this year. Do you have any information on that?
Asked By: Stacy B – Restaurant Owner
Dear Stacy,
Yes, according to Devora L. Lindeman, Esq., Senior Counsel at Greenwald Doherty LLP in New York, “beginning on February 2, 2009, employers will be required to have new hires complete a new, revised I-9 form and will need to use the new form for any employee who needs to complete a new form in the future. Current employees will not need to complete the new form, as long as they completed the old form when hired.
All employers must have newly hired employees complete an I-9 form within 3 days of hire. This form demonstrates that the new hire is not an illegal alien. Make sure your company is in compliance and has this important legal requirement in place.”
Devora provided the following helpful information:
“Although not yet available for download, the new I-9 form will supposedly be available at the following web address starting February 2, 2009:
www.uscis.gov/files/form/I-9.pdf. Prior to that date, the old form will still be available at that link.
New I-9 Forms can also be requested by calling the National Customer Service Center of USCIS* (*”United States Citizenship and Immigration Services,” which is what used to be the “INS”).”
1-800-375-5283
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UPDATE
The U.S. Citizenship and Immigration Services (U.S. CIS) extended the date for all employers to utilize the new I-9 Form (the form all employees need to sign within 3 days of hire to show they are not an illegal alien) until at least April 3, 2009. There is no guarantee that they will not extend it again and, of course, there’s been some confusion over which form to use since the government recently revised the form and had indicated it was to go into effect as of February 2.
For now, here’s the link for the I-9 form to use BEFORE April 3, 2009:
http://www.uscis.gov/files/form/I-9.pdf
On or AFTER April 3, 2009, use the new Form which can be accessed at:
http://www.uscis.gov/files/form/I-9_IFR_02-02-09.pdf
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If you need help with employment law questions, Devora is an excellent resource. Her firm, which exclusively represents management with regard to employment issues, represents clients nationwide.
She can be contacted at:
Devora Lindeman, Esq.
Greenwald Doherty LLP
30 Ramland Road, Suite 201
Orangeburg, NY 10962
Offices in New York, New Jersey, Connecticut & Pennsylvania
I read your article written for Massage Magazine. I printed off the Business Checklist for Increased Profits and just requested the free "Debt Reduction" Solutions Guide. My partner and I have a small practice here in Tennessee. It’s a full service salon and massage spa... I know the economy is bad and although you say not to worry about it, because we can not control it what do I need to do because although I am not worried about the economy in general, I am worried because of the economy, we do not have the business we should and to pay the bills. True I can not control what others do or if they come in to our salon, yet if the economy is bad, which we all know it is, than I do not have clients coming into the salon to spend money. Without these clients, we do not make money to pay our bills. We have been in business under 2 years. I guess what I am asking, in your article you said not to worry about the economy, How do I not worry and focus my thoughts to increasing profits to pay the bills when because of the economy, we are down in business… Thanks for your time.
Asked by: Randy (Full Service Salon and Spa – Tennessee)
Dear Randy,
Thank you for writing to me. I am glad you read the article in massage magazine and are working with the Business Checklist to Increase Profits. I hope you will take some of the action steps in that article and the checklist.
Speaking of action, you made one comment in your e-mail that I want to address. You said:
"True I can not control what others do or if they come in to our salon, yet if the economy is bad, which we all know it is, than I do not have clients coming into the salon to spend money."
What I actually said is that you cannot control the "The Economy" which is the U.S. economy, but what you CAN control is the economy of your business. You CAN control whether clients come into your salon or not.
Despite the general economic crisis, people will continue to get their hair cut and colored, and they will continue to get massages. They will go somewhere in your city to get these services. You need to take action to make sure they come into your spa to do that. How you do that is by communicating with your potential target market consistently through promoting your spa, and talking to them in a way that compels them to come in. Once they are there, you need to make their visit very special so that they will want to return and will refer others to your spa.
Instead of worrying...take action. You create your own prosperity or your own demise. Sitting around worrying is like saying, "Oh, poor me, the economy is bad so I'm not going to have any business." If you do that then your actions are insuring you won't have any business. Instead you should be saying, "Look at all those people out there. Every one of them is going to get their hair done in the next 4 weeks and they all need a massage to relieve their stress. I am going to make sure that every one of them knows about our spa and gets some communication form me inviting them in. They will love us because we are going to give them very special service because they are very special people."
Now, how do you communicate to them to get them to take the action of coming in for an appointment?...Check back on my website every day for the next few days. I am going to be adding a booklet that will sell for less than $10 to the training products that are available. It is called 6 Secrets to Increasing Sales and it answers the "how" question. You can check to see when the booklet is available here on the website on the Training Products page.
Bottom line, there will be business owners who decide to be a victim of "The Economy" and will let their business fail. Others will decide to take full responsibility for their business and decide that they are going to succeed. I believe you will be one of the ones who succeed because you took the first action and read my article and started working with the profits checklist, you took the second action and wrote to me, now take the next action and PROMOTE!
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